Great Homes Start with Great Partners: Bercher Homes and Shaw Floors Deliver Personalized Service

Every homeowner is unique, and your home should be, too… from the floor up. The spaces where you’ll gather, unwind, and make memories deserve more than a one-size-fits-all approach, especially when it comes to flooring. 

That’s why Bercher Homes and Shaw Floors are partnering to make the flooring selection process feel personal, guided, and surprisingly stress-free. Shaw Floors believes your floors should make every step feel more like home, and we couldn’t agree more. Together, we’re focused on one thing: helping you choose carpet, hardwood, and luxury vinyl flooring that fits your style and your real life. 

A Shared Commitment to Your Dream Home 

Choosing finishes can be exciting. But it can also feel like a lot. Shaw invests seriously in understanding how homeowners make decisions, and their builder research backs up something we’ve always believed: the way you feel during the selection process has a big impact on how you feel about your finished home. 

In fact, Shaw’s recent study of homebuyers highlights that satisfaction is especially high when builders are collaborative, responsive, and proactive in guiding decisions — and that guidance helps homeowners bring their vision to life with confidence. Translation: when you feel supported while choosing your flooring, you’re far more likely to love your home when the keys are in your hand. 

That research mirrors the Bercher approach exactly. Our Design Studio team, led by Angie Reuter, works alongside every homeowner to understand your lifestyle, your priorities, and your vision before a single selection is made. Shaw Floors brings that same guided, consultative mindset to the materials side. Together, we act as a trusted guide from lot to closing, so your home reflects you, not just a set of options. 

Inside the Woodford Model Home 

Our newest community, Woodford in West Cobb, gave us the opportunity to put this partnership on full display. The model home is designed in a transitional cottage style — warm, grounded, and full of character without ever feeling fussy. It’s the kind of home that feels both current and timeless which makes it the perfect canvas for showcasing what Shaw Floors can do. 

And because your home has to work for real life (not just look good in photos), the Woodford model’s flooring choices were made with everyday living in mind — comfort where you want it, durability where you need it, and style that ties it all together: 

• Carpet adds a cozy, quiet feel in the spaces where comfort matters most — think bedrooms, playrooms, and anywhere you want a soft landing for kids (or a dog who insists on following you everywhere). 

• Hardwood brings natural warmth and timeless character to main living areas, creating a foundation that feels elevated today and lasting for years to come. 

• Luxury vinyl flooring helps take the stress out of busy zones — durable, easy to clean, and ideal for the spaces that see the most traffic, from entryways to kitchens to mudrooms. 

Each floor in the model was picked for a reason: to match the home’s cozy style and to stand up to real life (think easy cleanup after rainy-day footprints or spills during family gatherings). 

Shaw Floors is the foundation of the partnership, offering a wide range of styles and price points with trusted brand recognition and performance made for real homes. For design-forward buyers who want to take a specific space further, Anderson Tuftex offers refined, elevated options for primary suites and feature spaces. It’s not the default; it’s an intentional upgrade, available when your vision calls for it. 

Home Interior Trends: A Design That Feels Like a Retreat 

Shaw’s 2026 design trend, Modern Paradise, pairs beautifully with the transitional cottage direction of the Woodford model — but you don’t need to be a designer to feel what that means. 

Modern Paradise is all about creating a retreat-like home through natural materials, warm tones, and layered textures. Woodford’s transitional cottage style brings that same comfort-forward energy, blending timeless charm with a clean, current look. Put simply: it’s the kind of style that makes you exhale when you walk in the door. 

This interior design trend is showing up in new construction across the country because homeowners want their homes to feel like a sanctuary after a long day — and the Woodford model delivers exactly that. Several of the Shaw Floors selections in the model reflect this direction directly, making it a great starting point if you’re exploring what’s possible in a Bercher home. 

Come See It in Person 

Ready to experience this home firsthand? The best way to understand what this partnership looks like in real life is to walk through the Woodford model home — and feel the difference underfoot. Our friendly on-site agent Millie Ann Morrell is there to walk you through every finish, every selection, and every reason why the details matter. 

Schedule your visit at bercherhomes.com/woodford or call 404-694-3410.